LOUIS NICHOLE MUSIC

Repetition is the mother of learning, yet the average salesperson doesn’t like repetition. For one thing, he has used his material so many times that it’s stale to him. In many cases, he’s begun to think that anyone who doesn’t get what he’s saying the first time he says it is stupid. All too often, the non-Champion has gone worse than stale on his presentation and feels it would be better off buried. The Champion, on the other hand, never tires of phrases that work, ploys that sell, and ideas that make sense to his buyers and money for him. The Champion discards things in his presentation when they stop working, and not before. And the Champion never forgets that he’s working with people who don’t know his specialty as well as he does:
he’s always courteous and deferential about his superior knowledge in the narrow area of his expertise. So the Champion works happily with lines he’s said ten thousand times. He is forever finding slight variations of phrasing and timing that enhance their effectiveness. He revels in the fact that he knows his lines so well that he doesn’t have to think about them, but can concentrate wholly on his customers and the unique aspects of the situation he’s working with at the moment. There’s no question about it, one of the keys to the Champion’s greter skill at presenting or demonstrating lies in his ability and willingness,/to use repetition effectively to reinforce every point. He doesn’t mind repeating the sales points because he knows it leads to repeated sales to the same type of clientele.
So think in terms of tell, tell, tell. Please highlight this statement:
Repetition is the seed of selling.
When you prepare to make a presentation or give a demonstration, there’s one point that should be foremost in your mind. I suggest that you also highlight this concept: