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Archive for April, 2011

Back in 1995, this article would have featured advice like, “Get a website! Create some banner ads!” Times have changed. Today’s new technology incorporates things like:
1. Make your website accessible to mobile devices. A primary feature of the new Web is that it is accessible from anywhere. Today’s consumer doesn’t want to wait until she gets home to find out whether or not that new pair of Adidas running shoes is cheaper online; she wants to do a price comparison right in the store. Making your corporate website accessible to mobile phones is a relatively inexpensive way to double your web presence, especially if you are tech-savvy enough to simply create one site that conforms to mobile device needs while still providing high-quality content to regular users.
2. Use geotagging to “advertise” your business. Geo-location is still a relatively new service on the web, and app designers are toeing the line between helpful information and invasion of privacy. Use geo-location information sparingly, in a way that will let your best customers know you’re thinking of them, rather than making them feel like you’re stalking them Fatal Attraction style.
3. Create widgets to work for you. “Widgets” are a way web users can take the best of what your website, i.e. company, is about, and put it in their own website, Facebook page, or whatever. For example, a currency exchange company could benefit greatly by creating a widget to convert money that users can then add to their own homepage.
4. Go viral! “Going viral” is the latest buzzword in marketing, and in case you’re not familiar, you might think it’s a bad thing. The term refers to the self-replicating nature of viruses, in this case compared to the rapid increase in number of views (often of a video). Properly directed, a video that’s gone viral can be a great advertisement for your company at virtually no cost. Improperly directed, and you can have a situation like Chevrolet did with their Tahoe ads in 2006. After inviting people to upload their own video reviews of the vehicle, well…let’s just say not everyone who submitted a video was a fan of Chevrolet.
5. Use sites like Facebook and MySpace to get the word out. You’ll notice I didn’t say, “Sell stuff.” Users of these sites in particular are wary of the “3 Steps to a Flatter Stomach!” type ads. Perhaps because this is people’s “personal” space, or perhaps because this is internet for a new generation, mass marketing techniques that worked with Web 1.0 are not nearly as effective here. A much more effective strategy is to provide information for free, while referring potential customers to your web site or email address if they have further questions.
6. Twitter your heart out. There’s a thin line between promotion and self-promotion, and if you’re on the wrong side of it you’ll end up wasting your time on Twitter. It’s easier to say what doesn’t work than to say what does: Don’t twitter about everything boring thing you do all day. Don’t jump on Twitter and immediately sign up to follow 188,275 people—you’ll just end up being part of the noise. Don’t Do use it to announce special deals, and (at first at least) to be part of the community at large.

D. Turner writes on finding the best institution to get an online MBA in marketing degree.

Organization skills is not an acquired trait, rather it is honed through patience and determination. It is also a way of life, and organizing things can give the person doing it a sense of satisfaction knowing that they had achieved something. Ingrid Callot is a very organized person. If she can do it her way, she’ll do it. If she sets her mind into something productive and creative, then she is willing to devote hours on it.

Ingrid Callot spends her time doing little things in her home. She’s into recycling and using eco-friendly products because she is very much concerned on its effects on nature. If she can make organic products for her cleaning products, then other women can do it too. By using all natural substances that are common in every household and which are easy to find, she can concoct a cleaning agent that can make her house clean and smelling well. By following her simple tips, organizing closets can be done easily without even hiring someone to do it. And because she idolizes Martha Stewart, she is also into creating something out of things that people would normally discard like table oil cloth which can be transformed into non-leakage lunch boxes. Indeed there are lots of things that she can do to make a difference in this world, and she doesn’t have to be well known to do it.